Associate Manager, Trade Marketing – Uganda

About the Role

The Associate Manager, Trade Marketing at BIC presents a unique opportunity to play a crucial role in enhancing the visibility and market share of iconic brands in Uganda. This role is pivotal in driving trade marketing initiatives, focusing on the Lighters and Shavers categories. Throughout the first few months, you will immerse yourself in understanding local market dynamics, building relationships with distributors, and adapting regional strategies to suit local needs. You will be part of a dynamic team that values creativity and proactive problem-solving, aiming to foster sustainable growth and brand loyalty across various channels.

Key Responsibilities

• You will be responsible for ensuring excellent in-store execution by maintaining high standards of visibility and merchandising across priority outlets.
• Improving the deployment and effectiveness of Point-of-Sale Materials (POSM) will be essential to maximize brand visibility and engage shoppers effectively.
• You will provide insightful market, shopper, and competitor analysis to identify opportunities and support the development of commercial and marketing strategies.
• Analyzing sales, distribution, and trade promotion data will help you measure effectiveness and monitor KPIs, allowing you to recommend necessary corrective actions.
• Planning, executing, and evaluating trade promotions in collaboration with the Business Development Manager will be key to driving sales and market share growth.
• Supporting Below-the-Line (BTL) activities and consumer engagement programs will enhance brand presence and foster customer loyalty.
• Managing the trade marketing budget effectively will ensure optimal resource allocation and cost control, maximizing return on investment.
• You will monitor and report trade marketing performance against agreed KPIs, offering actionable recommendations for continuous improvement.
• Building strong cross-functional partnerships with Sales, Marketing, Supply Chain, Finance, Customer Service, and regional teams will be critical for seamless execution of strategic priorities.
• As the primary Trade Marketing contact in Uganda, you will ensure alignment between local and regional teams, driving flawless execution of initiatives.

Requirements & Qualifications

• A Bachelor’s degree in Business, Marketing, or a related field is essential to equip you with the foundational knowledge for this role.
• At least 3-5 years of experience in trade marketing, brand management, or a commercial role within the consumer goods industry is preferable.
• You should possess strong analytical skills to interpret data and derive actionable insights that can drive marketing strategies.
• Excellent communication and interpersonal skills are crucial for building relationships with various stakeholders, including distributors and retail partners.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint, will be necessary for data analysis and presentations.

What You’ll Gain

• Experience in a globally recognized company, enhancing your professional reputation and opening doors for future career opportunities.
• You will develop strong trade marketing skills that are essential for driving brand growth and visibility in competitive markets.
• Building cross-functional collaboration skills will enable you to work effectively across different departments, broadening your professional network.
• Gaining insights into consumer behavior and market dynamics will enhance your strategic thinking and decision-making capabilities.

How to Apply

If you are ready to take on this exciting challenge, please submit your application through the following link: Apply here.