The Revenue Growth & Trade Marketing Director at Coca-Cola Beverages Uganda plays a pivotal role in steering the company’s sales strategy and enhancing market presence. This position is essential for driving revenue and developing promotional strategies that resonate with both retailers and consumers. In the initial months, you will immerse yourself in understanding the local market dynamics, existing trade relationships, and the brand’s strategic goals. Collaborating closely with cross-functional teams, you will work on innovative marketing campaigns and assess their impact on sales performance.
Key Responsibilities
You will lead the development and execution of trade marketing strategies aimed at increasing brand visibility and driving sales growth across various retail channels.
Your role will involve analyzing market trends and consumer insights to identify opportunities for promotional activities that can enhance customer engagement and boost revenue.
You will collaborate with the sales team to design compelling promotional materials and campaigns that align with the company’s overall marketing objectives.
Regularly reviewing and evaluating the effectiveness of marketing initiatives will be crucial, allowing you to make necessary adjustments to maximize ROI.
Establishing strong relationships with key retail partners and stakeholders will be part of your responsibility to ensure alignment on marketing strategies and promotional activities.
Additionally, you will oversee budget management for trade marketing activities, ensuring that expenditures align with strategic priorities and deliver measurable results.
Requirements & Qualifications
A bachelor’s degree in Marketing, Business Administration, or a related field is required, with a preference for candidates holding an MBA.
You should possess a minimum of 7 years of experience in trade marketing or sales management, preferably within the fast-moving consumer goods (FMCG) sector.
Demonstrated expertise in developing successful marketing strategies and campaigns that have resulted in increased sales and market share is essential.
Strong analytical skills are required to assess market data and consumer behavior, driving informed decision-making.
Excellent communication and interpersonal skills will be necessary for building relationships with internal teams and external partners effectively.
What You’ll Gain
This role offers an opportunity to sharpen your strategic thinking and leadership skills, crucial for future career advancement within the company or industry.
You will gain hands-on experience in managing large-scale marketing budgets, enhancing your financial acumen and resource management skills.
Working in a globally recognized brand will provide you with invaluable insights into international marketing practices and consumer engagement strategies.
Your network will expand significantly as you connect with industry leaders, partners, and stakeholders, opening doors for future opportunities.
How to Apply
To apply for this exciting opportunity, please submit your application through the following link: Apply here.
