Content Strategist (Remote US)

About the Role

The Content Strategist is a vital position within Directive Consulting that focuses on creating tailored marketing strategies for a variety of enterprise clients. This role is essential in ensuring that clients achieve their marketing goals through effective content and SEO strategies. In the initial months, you will engage deeply with client accounts, understanding their unique needs and developing customized approaches that align with their business objectives. Your work will not only influence client satisfaction but also contribute significantly to Directive’s overall marketing effectiveness and reputation as a leader in B2B marketing.

Key Responsibilities

• You will develop and implement custom marketing strategies that adhere to Directive’s best practices, ensuring clients meet their key performance indicators (KPIs) and business objectives.
• Your role involves collaborating with the Associate Director to address any challenges that may interfere with the successful execution of client strategies.
• You will conduct thorough competitor and audience analysis to craft innovative briefs and engaging content campaigns that resonate with target demographics.
• Setting measurable goals for clients based on data from sources like Google Analytics and SEMRush will be a key part of your responsibilities, ensuring alignment with client expectations.
• You will continuously optimize strategies based on performance metrics and feedback, adapting to changes in client needs and market conditions.
• Your expertise will be crucial in guiding clients on best practices, including LTV:CAC modeling and content production, to enhance their market position.

Requirements & Qualifications

• A bachelor’s degree in Marketing, Communications, or a related field is typically required for this role.
• Experience in content marketing and SEO, with at least three years in a similar role, is essential to understand the complexities of client needs.
• You should possess strong analytical skills, with the ability to interpret data and apply insights to develop effective marketing strategies.
• Excellent communication skills are necessary for articulating strategies and collaborating with both clients and internal teams.
• Proficiency in using marketing tools such as SEMRush, Google Analytics, and Ahrefs will be expected to effectively analyze and report on campaign performance.

What You’ll Gain

• This role offers you the opportunity to enhance your strategic thinking and problem-solving skills, essential for a successful career in marketing.
• You will build a robust portfolio of successful marketing campaigns that demonstrate your ability to drive results for enterprise-level clients.
• Your experience will include working with a diverse range of B2B brands, providing you with insights into various industries and marketing challenges.
• Collaboration with experienced professionals will allow you to learn from industry leaders, facilitating your professional growth and networking opportunities.

How to Apply

If you are interested in this opportunity, please submit your application through the following link: Apply here.