Duties & Responsibilities
- You shall prepare monthly content calendars covering video concepts, photographs, static posts and stories aligned with the Company’s marketing campaigns and sales objectives.
- You shall capture high-quality videos and photographs of properties, construction progress, events and lifestyle features, using appropriate camera settings, angles and lighting.
- You shall edit videos and photographs into publication-ready content, using strong opening hooks, effective pacing, captions, sound and transitions to retain audience attention and encourage sharing.
- You shall write captions, video scripts and promotional copy that communicate property benefits clearly and encourage enquiries and other intended audience actions.
- You shall plan the layout and sequence of social media feeds and coordinate content distribution across approved channels, ensuring consistent presentation and messaging.
- You shall conduct audience, competitor and content research to identify relevant trends and develop original content with strong engagement and viral potential.
- You shall undertake community engagement by responding to comments and messages, encouraging relevant conversations and referring sales enquiries or concerns to the appropriate teams.
- You shall develop campaign and promotional ideas with the Marketing, Sales and any other department teams to increase audience participation, brand awareness and qualified enquiries.
- You shall monitor and report monthly on content and account performance, including reach, engagement, video retention, follower growth and attributable enquiries, with recommendations for improvement.
- You shall manage content production from concept to final approval, coordinate shoots and revisions, meet agreed deadlines and maintain an organised library of approved content and source files.
Applications to be sent to recruitment@vaal.co.ug
before 1st November, 2026
