The Digital Marketing and Content Specialist at Istari Digital plays a pivotal role in enhancing the company’s visibility and engagement across various digital platforms. In this high-growth technology environment, where AI-native engineering is revolutionizing industries like aerospace and defense, this position is crucial for translating marketing strategies into compelling content. During the initial months, you’ll collaborate closely with the Marketing Lead, gaining insights into the company’s messaging and campaign strategies, while actively contributing to the execution of integrated marketing programs. Your work will center around creating impactful content that drives demand, ensuring that every piece aligns with Istari’s brand voice and objectives.
Key Responsibilities
Develop engaging email copy, landing page content, advertisement creatives, and social media captions that reflect Istari’s brand identity and appeal to targeted audiences.
Transform long-form content, such as articles and reports, into concise social media posts, email snippets, and sales one-pagers to maximize reach and engagement across various channels.
Plan and execute virtual webinars and live streams, collaborating with the Marketing Lead to select relevant topics and target audiences, while managing all aspects of promotion and follow-up communications.
Maintain an organized social media content calendar, ensuring consistent posting schedules while actively monitoring engagement metrics and responding to audience interactions.
Edit and produce short-form video clips from event footage or interviews, ensuring that all content is polished and ready for publication across digital platforms.
Analyze campaign performance data to inform future content and strategy adjustments, focusing on metrics that demonstrate top-of-funnel pipeline impact.
Requirements & Qualifications
A bachelor’s degree in Marketing, Communications, or a related field is preferred to ensure a solid foundation in marketing principles.
At least 2-3 years of experience in digital marketing or content creation, demonstrating a proven track record in managing and executing marketing campaigns.
Strong writing and editing skills, with the ability to craft clear, engaging, and persuasive content across various platforms and formats.
Familiarity with digital marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms.
Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
What You’ll Gain
Opportunities to develop your digital marketing skills, particularly in content creation and campaign management, making you a valuable asset in any marketing team.
Experience working with a dynamic team in a rapidly evolving technology sector, enhancing your adaptability and understanding of market trends.
Insights into the strategic aspects of marketing in a high-growth company, preparing you for future leadership roles within the marketing domain.
The chance to build a robust portfolio of work, showcasing your ability to create impactful content that drives engagement and generates leads.
How to Apply
If you are interested in this exciting opportunity, please submit your application through the following link: Apply here.
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