The Marketing Data Analyst position at Appetite Pet Mart, a prominent pet retail chain in Uganda, plays a crucial role in driving business growth through data-driven insights. This role is essential for understanding customer behavior and enhancing marketing strategies, which directly impact sales and customer engagement. In the first few months, you will immerse yourself in our Odoo 18 ERP system, analyzing customer and sales data to uncover valuable insights. You will also take ownership of SEO initiatives, ensuring our online presence effectively reaches and engages our target audience.
Key Responsibilities
Your primary task will be to analyze customer data using the Odoo 18 CRM and Sales system, segmenting this data by demographics, branch locations, and purchasing behavior to identify trends.
You will track key metrics such as repeat purchases, returns, and churn trends, creating actionable dashboards that management can utilize for informed decision-making.
Identifying target segments for marketing campaigns will be a critical part of your role, helping to tailor our outreach efforts effectively.
As the owner of SEO for appetiteuganda.com, you will conduct keyword research, implement technical fixes, and generate monthly reports to enhance our search visibility and website traffic.
You will be responsible for presenting monthly insights to the leadership team, detailing what products are selling, who is buying them, and the reasons behind these purchasing patterns.
Collaboration with the marketing team will be key, as you will work together to strategize and optimize marketing campaigns based on your analysis and insights.
Requirements & Qualifications
The ideal candidate will have 2 to 4 years of experience in marketing analytics, CRM, or digital marketing, demonstrating a strong foundation in data analysis.
Hands-on experience with Odoo (versions 16 to 18 preferred) is essential, as you will be working extensively within this platform.
Proficiency in Google Search Console and Google Analytics, along with familiarity with SEO tools like SEMrush or Ahrefs, is required to effectively manage and report on SEO activities.
Strong skills in Excel are necessary for data manipulation and reporting, enabling you to present your findings clearly and effectively.
Experience with WordPress and familiarity with WhatsApp/email marketing, along with an understanding of the East African market, will be advantageous for this role.
What You’ll Gain
Enhance your analytical skills by working with diverse datasets and turning complex data into actionable insights that drive business decisions.
You will gain hands-on experience with Odoo, a leading ERP system, which will be invaluable for your career in data analytics and marketing.
This role offers the opportunity to develop your SEO expertise, a critical skill in today’s digital marketing landscape.
Working closely with senior leadership will provide you with insights into strategic decision-making processes and enhance your professional network within the retail industry.
How to Apply
If you are passionate about leveraging data to drive marketing decisions and enjoy working in a dynamic environment, we invite you to apply for this exciting opportunity. Apply here.
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