Head of Marketing and Sales

About the Role

The Head of Marketing and Sales at Don Swift Company plays a crucial role in shaping the company’s commercial success within Uganda and the broader East African market. This position is essential for enhancing brand visibility and driving revenue through innovative marketing strategies and effective sales management. In the first few months, the successful candidate will focus on understanding the company’s product offerings, refining sales tactics, and analyzing market trends to establish a strong foundation for growth. You will lead a motivated team and work closely with various departments to align marketing initiatives with sales targets.

Key Responsibilities

• Formulate and execute comprehensive annual sales and marketing plans that align with the company’s profitability and growth objectives.
• Establish clear sales targets for teams and distributors, monitoring progress on a monthly, quarterly, and annual basis to ensure alignment with overall business goals.
• Recruit, train, and inspire a high-performing sales team, ensuring they are equipped with the necessary tools and skills to surpass set performance benchmarks.
• Develop pricing strategies and manage discount offerings to optimize sales margins while maintaining profitability across all product lines.
• Expand the company’s distribution network by onboarding new wholesalers, supermarkets, and retail outlets, thereby increasing product availability.
• Identify and penetrate new market territories for the Ivory brand, focusing on both Uganda and neighboring regions to enhance market share.
• Foster strong relationships with key accounts and strategic partners, ensuring mutual growth and long-term collaboration.
• Oversee the implementation of effective merchandising practices to guarantee product visibility in all retail environments.
• Lead the planning and execution of integrated marketing campaigns, including promotions and product launches, to drive consumer engagement.
• Utilize various advertising channels, including radio, television, and social media, to maximize brand reach and enhance consumer awareness.
• Conduct ongoing market research to gather insights on competitors and consumer trends, using this data to inform strategic decisions.
• Provide actionable feedback to production teams regarding product quality and packaging, ensuring alignment with market expectations.
• Prepare and manage sales forecasts and budgets, ensuring efficient allocation of resources within the marketing and sales departments.
• Monitor team performance using key performance indicators (KPIs), conducting regular reviews to ensure accountability and continuous improvement.

Requirements & Qualifications

• A Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized institution is essential for this role.
• A professional marketing qualification, such as CIM or equivalent certification, is highly desirable to demonstrate expertise in the field.
• At least 4 to 5 years of relevant experience in sales and marketing, preferably within the fast-moving consumer goods (FMCG) sector.
• Strong leadership skills with a proven track record of managing and developing successful sales teams.
• Excellent communication and interpersonal skills to build relationships with clients, stakeholders, and team members.
• Proficiency in market analysis tools and techniques to inform strategic sales and marketing decisions.

What You’ll Gain

• Significant leadership experience in a fast-paced FMCG environment, enhancing your managerial skills and strategic thinking.
• Opportunities to develop innovative marketing strategies that can lead to career advancement and professional recognition.
• Exposure to a dynamic market landscape, allowing you to refine your skills in market analysis and consumer engagement.
• Networking opportunities with industry leaders and potential partners, offering valuable insights and professional growth.
• The chance to contribute to the growth of a leading brand, impacting the personal care and fragrance market in Uganda.

How to Apply

If you are interested in this exciting opportunity, please submit your application. For more details and to apply, visit: Apply here