Social Media Marketing Personnel Jobs – Cassia Lodge

About the Role

Cassia Lodge is on the lookout for an innovative Social Media Marketing Personnel who will be instrumental in enhancing our online presence across various digital platforms. This position is perfect for a creative individual who has a passion for hospitality and the art of digital storytelling. In the initial months, you will collaborate closely with the marketing team to craft effective social media strategies that resonate with our audience and drive bookings for our hotel. Your role matters significantly as you will help showcase our unique offerings while engaging with potential guests, thereby contributing to our growth in Uganda’s vibrant hospitality sector.

Key Responsibilities

• You will develop and implement detailed weekly social media content calendars that align with our marketing goals and promotional campaigns, ensuring consistency and engagement.
• Your creative skills will shine as you create high-quality, engaging posts including graphics, videos, and compelling copy for platforms such as Facebook, Instagram, and Twitter.
• Monitoring and responding to comments, messages, and reviews in a timely and professional manner will be crucial in enhancing customer engagement and satisfaction.
• You will track and analyze social media performance using analytics tools to measure reach, engagement rates, and conversion metrics, providing insights for strategy improvement.
• Collaboration with the sales and front office teams will be key to effectively promoting our special offers, events, and seasonal packages through various digital channels.
• Staying updated on emerging social media trends, algorithm changes, and best practices will ensure our content remains fresh, relevant, and competitive in the digital landscape.
• Your role will involve assisting in planning and executing live coverage of events, hotel features, and guest experiences, thereby boosting authenticity in our brand image.
• Ensuring that all content adheres to our brand guidelines, tone of voice, and visual identity across all digital platforms will be essential for maintaining brand consistency.

Requirements & Qualifications

• A Bachelor’s degree in Marketing, Communications, Journalism, or a related field from a recognized institution is essential for this role.
• At least 24 months of proven experience in social media management or digital marketing roles is required to ensure you can effectively contribute from day one.
• Demonstrated ability to create compelling written and visual content that resonates with target audiences is crucial for engaging our audience effectively.
• Proficiency in using various social media platforms and analytics tools, such as Facebook Insights and Google Analytics, is expected for tracking performance.
• Strong copywriting and editing skills, with keen attention to detail, grammar, and brand consistency, are necessary to maintain our professional image.
• Desirable qualifications include experience in the hospitality or tourism industry, particularly with hotels or travel brands, to leverage industry insights.

What You’ll Gain

• You will gain hands-on experience in digital marketing within the dynamic environment of Uganda’s hospitality sector, which is invaluable for your career.
• This role will enhance your creativity and strategic thinking as you develop content that engages and attracts potential customers.
• You will have the opportunity to build a professional portfolio showcasing your ability to manage social media campaigns effectively.
• Exposure to collaborative projects with sales and front office teams will broaden your understanding of how digital marketing intersects with overall business strategy.

How to Apply

If you are ready to take your digital marketing career to the next level, we invite you to apply for this exciting opportunity. Please submit your application through the following link: Apply here.