The Territory Manager role at Initiate International represents a significant opportunity for growth within the dynamic iGaming sector. As a key player in a rapidly expanding B2B gaming technology company, you will be instrumental in establishing and enhancing strategic partnerships throughout West Africa. This position not only focuses on driving revenue but also on building strong relationships with operators and industry stakeholders. In your first few months, you will immerse yourself in the local market, understand client needs, and begin to formulate strategies to elevate the company’s commercial presence in the region.
Key Responsibilities
Develop and implement a comprehensive commercial growth strategy tailored to the unique landscape of West Africa, ensuring alignment with overall business objectives.
Build and nurture strong relationships with online casino operators, sportsbook operators, platforms, aggregators, and other strategic partners to enhance market penetration.
Identify and convert new business opportunities by analyzing market trends and competitor movements, allowing the company to stay ahead of the curve.
Lead the entire commercial sales cycle from initial prospecting, through negotiations and contract finalizations, to the successful launch of new accounts.
Increase revenue from existing clients by exploring product expansion opportunities and optimizing commercial terms through effective relationship management.
Present and demonstrate online casino, live casino, jackpot, and player-engagement products to both prospective and existing partners, showcasing the company’s offerings.
Continuously monitor operator activities, market trends, and regulatory developments to inform strategic decisions and maintain competitive advantage.
Collaborate closely with product, marketing, legal, compliance, and account management teams to ensure successful client launches and sustained support.
Attend industry events, client meetings, and networking opportunities to enhance professional visibility and foster valuable connections across the region.
Maintain precise pipeline forecasts, commercial reports, and updates on market intelligence to guide business strategies and operations.
Requirements & Qualifications
A proven track record in business development, sales, account management, or territory management within the iGaming, online casino, or gaming technology sectors.
Strong understanding of the West African iGaming and online betting landscape, including key players and market dynamics.
Established relationships with operators, platforms, affiliates, aggregators, or strategic partners in West Africa to facilitate business growth.
Demonstrable success in winning new business and expanding key commercial accounts through strategic initiatives.
Exceptional negotiation, presentation, and stakeholder management skills, with an ability to persuade and influence at all levels.
Commercially astute, target-driven, and capable of working autonomously while managing multiple priorities.
Willingness to travel regularly across West Africa to develop and maintain client relationships.
Excellent English communication skills are essential, while proficiency in French or Portuguese is a notable advantage.
What You’ll Gain
The opportunity to play a pivotal role in a high-impact commercial position within an international gaming technology enterprise.
Direct exposure to senior decision-makers and industry leaders, which will enhance your professional network and open doors for future opportunities.
Hands-on experience in expanding market share and implementing innovative strategies that will sharpen your business acumen and strategic thinking.
The chance to develop crucial skills in relationship management, sales strategy, and market analysis, all of which are invaluable in the fast-evolving tech landscape.
Experience working within a diverse, multicultural environment that fosters growth, creativity, and collaboration.
How to Apply
If you’re ready to take the next step in your career and make a significant impact in the iGaming sector, apply now to join our team. Apply here
